## Lightweight Ad Tools

Custom Campaign Report: Yahoo! allows advertisers to place micro-sites within the Yahoo! network as a way of running elite campaigns. We reported on the performance of these campaigns on weekly basis, by a highly manual process that involved pulling data from multiple sources and using a plethora of power point or excel templates. I completed a survey of the best in class of these reports, and identified the elements common to them. I also looked at comparative report pages on Google (youTube) and Facebook. I designed two or three options for presenting this information including an web based interactive slide show and a single page pdf. Based on user need to be able to email out a weekly report to clients, we choose the single pager. This is now a widely used client facing report.

Simplified Ad Booking: I designed a simple UI to show case the working of Ad Booking APIs. The UI was designed to allow a novice user to book an ad composed of a creative image, specify who the ad is targeted at and which pages the ad should appear and set price. The UI also needed to accommodate the idea that a true ad campaign is comprised of "lines", where typically each line has different targeting parameters or creatives. By using a 'line builder' paradigm, I was able to keep industry jargon out of the UI, but still keep the relevant concepts and functionality in so that the APIs could be showcased effectively.

Design work for each project lasted a week